Other World Computing (OWC) acquires PowerON Services

GaryPageau ,
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Other World Computing (OWC), a leader in high-performance storage, memory, connectivity, software, and accessories, announced the acquisition of PowerON Services, Inc., a leader in IT asset disposition (ITAD), trade-in, reverse logistics, refurbishment, and technology value recovery solutions. Terms weren’t disclosed.

The PowerOn acquisition is an ideal enhancement to OWC’s SellYourMac.com (SYM), one of the world’s largest and most trusted purchasers and resellers of used Apple computers, iPhones, and iPads, the company said.

“We’ve spent over 30 years helping consumers, educational customers, and corporations recover value and extend product lifecycles, along with designing programs for computing manufacturers to divert an incredible amount of technology from the landfill back into the reuse market,” said Brent Kelley, Founder and CEO, PowerON Services. “What excited us about OWC is that they’ve always been at the forefront of extending the usability of technology, which meshes so well with our reuse-first philosophies. They understand that great technology shouldn’t have a short lifespan, customers deserve smarter and more sustainable solutions, and doing the right thing for the environment can absolutely go hand-in-hand with building a strong global business.”

“What Brent and the PowerON team have built is really special because they understand this business isn’t just about recycling hardware. It’s about helping organizations get more value out of the technology they already own, keeping good equipment working longer, protecting data properly, reducing unnecessary waste, and creating smarter lifecycle strategies from beginning to end,” said Larry O’Connor, Founder and CEO, Other World Computing (OWC). “OWC was founded on this belief, and we are delighted to bring an organization of PowerON’s caliber into the fold, as we endeavor to grow and enhance our capabilities in these areas.”

The Dead Pixels Society Podcast interviewed Larry O’Connor last year. Listen below:

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.